Ready-to-drink cocktail brand All Shook Up is expanding its UK retail presence after securing new national listings with Asda and Iceland.

The canned cocktail brand will roll out its mixed pack into 262 Asda stores and 722 Iceland stores from April, as it looks to build momentum in the fast-growing RTD drinks category.

All Shook Up said the new listings reflected growing retailer confidence in both the brand and the wider RTD market, as consumers continue to seek out convenient and affordable drinks for at-home occasions, parties and seasonal gatherings.

Brand manager Ellie Memmott said: “We’re excited to enter the next stage of All Shook Up’s retail journey, as we continue to expand our presence across the UK.

“Securing national listings with Asda and Iceland is a huge milestone for the brand and will allow even more shoppers to discover our cocktails.”

Memmott added that the RTD category was continuing to evolve rapidly, with shoppers looking for drinks that combine “great taste with convenience and value”.

“We’ve timed these new listings ahead of the summer months, when demand for fruity, refreshing cocktails naturally ramps up, giving even more consumers the opportunity to enjoy All Shook Up,” she said.

The expanded distribution forms part of the brand’s wider ambition to become a leading player in the UK’s canned cocktail market.

All Shook Up is now available in selected Asda stores nationwide and across Iceland stores throughout the UK.

Sign up here to get the latest grocery and food news each morning