Innocent Drinks rolls out 500ml coconut water in Tescos

Innocent Drinks
FMCGNews

Innocent Drinks expanded its coconut water range with the introduction of a new 500ml format which is set to launch in Tesco Express from 18 May.

This move aims to meet the increasing consumer demand for convenient, on-the-go hydration and builds on the success of the new coconut water product.

According to research by Nielsen, Innocent coconut water is currently the fastest-growing coconut water on the market, and the new addition completes the 1L SKU.

The UK&I managing director at Innocent Drinks, Nicki Garland, said: “More people want simple, natural hydration they can grab on the go, and our new 500ml coconut water is designed to do just that.


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“It’s 100 per cent pure coconut water with nothing added, giving drinkers an easy way to offer a healthier choice without compromising on taste or quality.”

The product also aims to cater to the needs of health-conscious consumers, with no added sugar, sweeteners or concentrates.

Additionally, the new product will be available on Amazon and convenience channels for a recommended retail price of £2.50.

The expansion comes after the brand returned to profitability last year following a £3.7m loss in the year prior.

The brand has a wide offering of juices, smoothies and beverages which are focused on providing shoppers with healthy drink options containing high fruit and vegetable content.

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Innocent Drinks rolls out 500ml coconut water in Tescos

Innocent Drinks

Innocent Drinks expanded its coconut water range with the introduction of a new 500ml format which is set to launch in Tesco Express from 18 May.

This move aims to meet the increasing consumer demand for convenient, on-the-go hydration and builds on the success of the new coconut water product.

According to research by Nielsen, Innocent coconut water is currently the fastest-growing coconut water on the market, and the new addition completes the 1L SKU.

The UK&I managing director at Innocent Drinks, Nicki Garland, said: “More people want simple, natural hydration they can grab on the go, and our new 500ml coconut water is designed to do just that.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“It’s 100 per cent pure coconut water with nothing added, giving drinkers an easy way to offer a healthier choice without compromising on taste or quality.”

The product also aims to cater to the needs of health-conscious consumers, with no added sugar, sweeteners or concentrates.

Additionally, the new product will be available on Amazon and convenience channels for a recommended retail price of £2.50.

The expansion comes after the brand returned to profitability last year following a £3.7m loss in the year prior.

The brand has a wide offering of juices, smoothies and beverages which are focused on providing shoppers with healthy drink options containing high fruit and vegetable content.

FMCGNews

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