M&S adds vegetable staples to discount range

M&S
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M&S has added 22 vegetable staples into its lower-priced Remarksable Value and Dropped and Locked ranges as part of its push towards offering customers healthy options.

The high street retailer has now reduced the price of 19 products, including sweet potatoes, leeks, sweetheart cabbage and portobello mushrooms.

This move comes after research from Worldpanel revealed that shoppers are prioritising their health as part of their weekly food shop.

This is part of the latest series of investments in lowering costs on weekly shop essentials and helping customers choose healthier, affordable options.


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Alex Freudmann, MD of Food at M&S, said: “Families want to eat well without paying more, and vegetables are at the heart of the weekly shop. By lowering prices on everyday veg staples, we’re making it easier for more families to shop M&S as part of their weekly shop as we double the size of M&S Food.”

The retailer aims to meet the growing demand for vegetables in the UK, with research from Mintel finding that 73 per cent of UK consumers are trying to include multiple plant ingredients in their evening meals.

The Remarksable Value range includes M&S cauliflower, which is 20 per cent larger than the market average, as well as lines including the Chestnut Mushrooms, which are 100 per cent British according to the business.

This price cut is part of the high street retailer’s wider investment within its food category as it works towards doubling the size of its food business.

The retailer has recently announced a major £2.1bn investment in farming to source British lamb and beef through two decade-long contracts.

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M&S adds vegetable staples to discount range

M&S

M&S has added 22 vegetable staples into its lower-priced Remarksable Value and Dropped and Locked ranges as part of its push towards offering customers healthy options.

The high street retailer has now reduced the price of 19 products, including sweet potatoes, leeks, sweetheart cabbage and portobello mushrooms.

This move comes after research from Worldpanel revealed that shoppers are prioritising their health as part of their weekly food shop.

This is part of the latest series of investments in lowering costs on weekly shop essentials and helping customers choose healthier, affordable options.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Alex Freudmann, MD of Food at M&S, said: “Families want to eat well without paying more, and vegetables are at the heart of the weekly shop. By lowering prices on everyday veg staples, we’re making it easier for more families to shop M&S as part of their weekly shop as we double the size of M&S Food.”

The retailer aims to meet the growing demand for vegetables in the UK, with research from Mintel finding that 73 per cent of UK consumers are trying to include multiple plant ingredients in their evening meals.

The Remarksable Value range includes M&S cauliflower, which is 20 per cent larger than the market average, as well as lines including the Chestnut Mushrooms, which are 100 per cent British according to the business.

This price cut is part of the high street retailer’s wider investment within its food category as it works towards doubling the size of its food business.

The retailer has recently announced a major £2.1bn investment in farming to source British lamb and beef through two decade-long contracts.

NewsSupermarkets

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