Lurpak is expanding its flavoured butter range with the launch of Lurpak Chilli & Garlic.

Rolling out from April across selected retail partners, the new product will first land in Morrisons and Ocado before wider distribution from May.

Priced at a recommended £2.50, the latest NPD joins Lurpak’s flavour portfolio following the success of its Garlic Butter, which parent company Arla Foods said remains the UK’s number one flavoured butter.

Lurpak said the new chilli and garlic variant has been developed to bring more heat and flavour to everyday meals with minimal effort.

The product will launch in a stick format, which the brand said is designed to make cooking and portioning easier.

The launch forms part of Lurpak’s wider flavour strategy, “Unleash Full Flavour”, which is aimed at driving category growth through a more modern, flavour-led proposition.

Arla Foods marketing director for BSM Catriona Mantle said: “With Lurpak Chilli & Garlic, we’re unlocking even more excitement in the category and building on the momentum we’ve created with Lurpak Garlic Butter, the UK’s number one flavoured butter.

“This launch brings the heat and flavour consumers are looking for, in a simple, versatile format that makes great-tasting meals easier every day. We’re confident it will attract new shoppers to Lurpak and drive incremental growth for retailers.”

The launch will be supported by a wider integrated marketing campaign spanning out-of-home, PR, experiential and digital activity, as Lurpak looks to drive awareness and conversion among shoppers.

It also comes ahead of a milestone year for the brand, with 2026 marking Lurpak’s 125th anniversary.

Arla said the brand would continue to benefit from increased investment and expanded marketing activity, while building on its long-running “Good Food Deserves Lurpak” platform.

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