Morrisons Café has announced the return of its ‘Breakfast Clubs’ in partnership with Kellogg’s to offer a free breakfast to children during the school holidays this Easter.

Shoppers visiting the café can enjoy a free bowl of cereal and a portion of fruit with the purchase of an adult meal over £5.

Families can choose between Corn Flakes or Rice Krispies served with dairy or non-dairy milk alongside a free apple or banana.

This offer will be available throughout the Easter school holidays across England, Scotland and Wales to help families save when keeping families fed during school holidays.

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Matt Khan, senior trader for Morrisons Café, said: “We know the school holidays can bring extra pressures for families, from food costs to keeping routines in place.

“We’re here to help by opening our café spaces up for Breakfast Clubs to give families a chance to enjoy a simple, balanced breakfast together.”

This initiative comes as research figures show that one in three (33 per cent) of parents claim that they struggle to feed their children during school holidays, according to research from Kellogg’s and Morrisons.

The figures rose to around two in five (40 per cent) among parents who are aged between 25 and 34, while eight in ten parents stated they worried about their food lasting until their next grocery shop.

The supermarket retailer also operates its Kids Eat Free programme all year round, where children can have a complementary dish with any adult meal purchased.