The brand is rolling out a total of 30,000 promotional packs this spring which include limited-edition nail art sticker sheets.

This move aims to support distribution across major retailers and was developed following analysis by the brand’s marketing team, who observed how many users combine nail art with their drink cans.

Living Things is set to launch an in-store activation in partnership with Townhouse Nailcare, which will operate at two Waitrose branches.

The Nail Bar by Living Things and Townhouse will appear at Waitrose Canary Wharf between 8 and 14 March and at Waitrose Cheltenham between 19 and 21 March.

Head of marketing Zoe Wulfsohn-Dunkley said: “The campaign gives shoppers a new way to engage with the brand in-store while supporting our expanded grocery distribution this spring.”

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Shoppers will also receive product samples and a chance to win an on-site manicure using the promotional nail stickers.

Living Things is currently the top prebiotic soda brand in the UK according to Circana’s total market, with total stockists on track to exceed 10,000 across 30,000 points of distribution by Easter.

Adam Shinegold, Waitrose senior retail media manager, said: “We are thrilled to be launching the UK’s first supermarket nail bar in partnership with Living Things and Townhouse Nailcare.

“Following the immense popularity of our stunt space at Canary Wharf, it’s clear our customers are enjoying engaging in these in-store activations, which has led us to also open an additional space in Waitrose Cheltenham.”