Chocolate brand Tony’s Chocolonely has launched 90g price-marked packs (PMP) for £2.25 in convenience stores, which is exclusively available at Booker wholesale.

This marks the brand’s first time unveiling a price-marked chocolate bar and is designed specifically for the convenience retail channel.

The move is part of a business strategy to allow the company to compete where the majority of chocolate volume is driven by price-marked packs.

This aims to offer the chocolate bar without the price barrier, which will increase customer penetration by bringing more of Tony’s Chocolonely chocolate to more customers.

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The PMPs will roll out in two of the most popular flavours, which are milk chocolate and milk caramel sea salt, in 90g packs each.

This comes after the brand posted a rise in profit and sales for its full-year results during 2025, despite the cocoa industry’s “worst mid-crop harvest” in a decade, which led to a jump in prices.

Tony’s saw its operating profit go up by £0.17m in the year to 30 September 2025, while its overall revenue increased by 20 per cent year-on-year to around £204m.

The business stated that the successful performance was due to the resilience of its business model and strength in five ethical sourcing principles.