Tesco has launched a new nationwide marketing campaign with its brand slogan ‘Every Little Helps’, which features a video advertisement and OOH assets.

The advertisement highlights the brand’s mission to provide shoppers with a wide variety of services, including discounted groceries and free fruit and veg for schools.

The supermarket retailer’s ad campaign highlights the supermarket’s offers, which include the gluten-free range, slashed prices on brands and Clubcard Reward partners on dining out, holidays abroad and £2.50 cinema tickets.

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Ashwin Prasad, Tesco’s UK CEO said: “At Tesco, ‘Every Little Helps’ has always been rooted in the real actions our colleagues take every day to support customers, whether that’s going the extra mile in store to support a customer who needs it or supporting hundreds of schools to access free fruit and veg for their pupils.

“The new ‘Need anything from Tesco?’ platform is intended to build on that as we continually work towards new, thoughtful ways to do more for our customers and local communities whilst still providing great quality food at the right price.”

Last month Tesco announced expansion plans and acquired five former Amazon Fresh sites as part of its move to open 70 more Express stores before March 2027.