Waitrose unveils limited edition springtime range
Waitrose has unveiled a new springtime range which has an expanded collection to meet consumer demand for sweet treats in the upcoming Easter season.
The supermarket retailer is launching two new Easter egg flavours, The Blonde Almond Croissant Egg and Ruby Chocolate & Berries Flat Egg, which are available for £15 and £12 each.
This follows searches on the retailer’s website for ‘Easter’ and ‘Easter eggs’ increasing by 34 per cent and 68 per cent, respectively.
Sarah Breadmore, Easter egg product developer at Waitrose, said: “This year we really wanted to offer our customers those egg-stra options that make you go “wow.”
“We’ve leveraged the food trends that we know our customers love to elevate our seasonal product range for 2026.”
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Waitrose has introduced new bakery items, 4 Leckford Hot Cross Buns for £2.50 and No.1 Millionaire’s Panettone Egg for £12.
The expansion comes after the searches for ‘hot cross buns’ and ‘Easter cakes’ went up by 69 per cent and 230 per cent, respectively, within the last month compared to 2025.
The high-street retailer’s delivery service Dispatch will also be offering limited-edition items on its menu for Mother’s Day and Easter this year.
New items which are part of the Mother’s Day menu include Italian Roast Duck by Cafe Murano and Prawn Lasagne Feast by Ixta Belfrage.
For the Easter collection new dishes such as Slow-cooked lamb Biryani by Atul Kochhar and Michel’s Spring Lamb by Michel Roux have been added.




