Sainsbury’s is launching a third-off selected large branded eggs from 19 February until 10 March for loyalty card members.

This offer is available in selected supermarkets and online ahead of the Easter season, featuring a range of popular names such as Cadbury, Maltesers and Smarties.

The retailer revealed that there is a growing consumer demand for sweet treats, with searches for ‘Easter eggs’ increasing by 29 per cent year-on-year at Sainsbury’s.

This is part of the supermarket’s strategy to grow its number of loyalty programme members while offering more affordable options for shoppers during seasonal celebrations.

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The range includes 20 discounted branded eggs to select from to help shoppers prepare for Easter gifting and celebrations.

The products part of the deal, which lowers the price from £4.50 without a Nectar to £2.75 with a Sainsbury’s membership card, are as follows:

• Maltesers Teasers Large Milk Chocolate Egg 155g
• Galaxy Large Milk Chocolate Minstrels Easter Egg 162g
• Cadbury Twirl Large Milk Chocolate Easter Egg 171g
• Cadbury Mini Eggs Large Chocolate Easter Egg 181g
• Smarties Large Milk Chocolate Easter Egg 188g

This move follows the supermarket’s recent launch of discounts on essentials for Ramadan for Nectar card holders.