Dutch drinks brand Heineken has announced plans to reduce around 5,000 to 6,000 roles over the next two years, as part of its financial strategy, EverGreen 2030.

Details of the departments impacted by the cuts or their locations have not been disclosed. The brand cited a softening consumer demand for beer and the execution of a revised plan as the main factors driving the company-wide restructuring.

The news came as the business posted strong results despite a declining demand for alcohol, with operating profit increasing by 4.4% to around £3.8bn.

Heineken saw its revenue increase slightly by 0.2% to £34.4bn, while net revenue went up by 1.6% to £28.9bn. However, overall volume decreased by 1.2%, with consolidated volume dropping by 2.1%.

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Dolf Van Den Brink, CEO of Heineken, said: “In 2025, we delivered a resilient and well-balanced performance. We gained share, drove cost and cash productivity, and increased investment behind our brands.

“Our first priority is to accelerate growth, funded by stepped-up productivity and operating model changes that will involve a significant cost intervention over the next two years. This will unlock stronger people productivity and enable greater speed and efficiency.”

The business expects operating profit in the upcoming year to be in the range of 2% and 6%, due to “inflation” as well as “other macroeconomic conditions”.