Global FMCG manufacturer Unilever has announced that it has signed an agreement to sell its Home Care business in Colombia and Ecuador to Alicorp.

The sale includes a variety of established local brands operating under its portfolio, including Fab, 3D, Aromatel and Deja.

The final transactions are subject to regulatory approvals, and the financial terms of the deal remain undisclosed.

This move aims to streamline the FMCG giant’s portfolio and invest further in higher-performing brands and categories.

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Unilever president of Unilever Markets Reginaldo Ecclissato said: “These brands have a long-standing heritage and play a meaningful role in the daily lives of consumers across Colombia and Ecuador.

“While this was a thoughtful decision, it aligns with our ambition to sharpen our portfolio and focus on the categories where we can lead, innovate and grow sustainably.

“Alicorp is a respected regional player with strong capabilities in Home Care, and we are confident that under their stewardship these brands and operations will continue to thrive.”

The announcement follows the business offloading healthy snack brand Graze to Candy Kittens as part of its effort to sharpen its global foods portfolio and deliver stronger growth.