Drinks manufacturer Rubicon has launched new still and sparkling flavours, alongside a rebrand across its full range.

Rubicon is launching two new flavours, Tropical and Cherry Burst, which are available in 500ml £1.29 price-marked packs, as well as multipacks and larger bottles.

Cherry-flavoured soft drinks have experienced a 42% year-over-year increase and Tropical category has grown by 84% among shoppers, according to data from the business.

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Rubicon is also launching still cartons for Tropical, priced at £1.59, driven by high consumer demand.

Lisa McKenna, brand director for Rubicon at AG Barr, said: “Rubicon is helping retailers drive sales and profits from across the soft drinks category, with continuous investment and flavour innovation.

”We’re confident the launch of Cherry Burst and Tropical will recruit new shoppers and grow category value.”

The brand refresh will roll out across its entire range to drive shelf visibility, and consumers who saw the new designs were 17% more likely to agree that Rubicon is ‘worth paying more for’, according to the business.