Dash launches Dry January Dirty Martini kit
Infused sparkling water brand Dash has released a limited-edition clean, dirty Martini kit in collaboration with olive brand Perelló as part of their Dry January offer.
The kit aims to deliver an elevated Martini experience at home, featuring sculptural glassware by Issy Granger.
As part of the package, there is a lemon Dash drink, Perelló’s olives, a one-of-a-kind Martini glass and embroidered cocktail napkins and matching olive picks.
Jacqui Whitewick, head of brand at Perelló said: “Partnering with Dash felt like the perfect way to celebrate Dry January. The Clean Dirty Martini Kit is a playful and stylish way to enjoy our signature olives alongside everyone’s favourite fruit-flavoured sparkling water.”
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This is part of the brand’s push towards offering more premium options for people cutting down on alcohol in January.
Jack Scott, co-founder of Dash said: “Dry January has a reputation for being dull, but it doesn’t need to be. This year, Dash is the official soft drink of the Dry January challenge in partnership with Alcohol Change UK.
“Through this partnership, we want to show people they can have it all – full flavour, great nights, early mornings, and the kind of drink you actually look forward to. The Clean, Dirty Martini Kit with Perelló is our way of proving that.”
The limited-time collaboration is available for purchase on Dash’s website.




