Sports and wellness nutrition brand Applied Nutrition has entered a three-year partnership with Morrisons, marking its first out-licensing deal.

As part of the agreement, Morrisons will formulate, create and sell Applied Nutrition’s branded meals and food products.

The retailer plans to launch 53 products across 400 supermarket stores from early January 2026.

Thomas Ryder, CEO of Applied Nutrition, said: “This is a great opportunity to reach new audiences and enable existing customers to deepen their engagement with our brand.

We’ve enjoyed working with Morrisons, combining their expertise in food development with our deep customer understanding to create a unique product range designed to support people in achieving their wellness goals.”

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The range will include balanced ready meals, food-to-go sandwiches and salads, breads and cheeses.

Morrisons and the sports nutrition brand plan to roll out more products later in the year.

Lizzy Massey, own brand director at Morrisons said: “We are delighted to be partnering with Applied Nutrition, a highly trusted, fast-growing brand in the health space, and this exclusive range enables us to provide even more choice and great value to our customers.”

The move is part of Applied Nutrition’s strategy to expand its customer reach, brand awareness and product distribution.

Additionally, according to the company, the licensing agreement requires no capital expenditure, which aligns with the business’ financial strategy.

The partnership comes after Applied Nutrition delivered strong full-year results ahead of expectations in its most recent financial update.