Bensons Fruit Juice has unveiled a new corporate identity across its channels as it marks 25 years of production.

The move aims to highlight Bensons Fruit Juice’s dedication towards supporting British farming and its long-standing operations within the UK.

The visual rebrand was designed by Biles Hendry with a goal of creating coherence across Bensons Fruit Juice’s range and promoting the new products.

Ross Hamilton, design director at Biles Hendry said: “We wanted to preserve the wholesome charm that’s always been at the heart of this business, whilst evolving the design to boost brand recognition and recall through clearer, more confident branding.”

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Additionally, the design was updated to include elements of Bensons Fruit Juice’s history within its four ranges, which are Bensons Pressed Juices, New Bensons Sparkling, Bensons Fruity Water and Bensons Chilly Billy.

The rebrand was also made to support the expansion of its range and future growth ambitions.

Lexi Benson, co-founder said: “We cannot thank Biles Hendry enough; they have transformed our branding, giving us new energy to go forward and give our customers a true Cotswold-based drinks brand.”