Global drinks brand Coca-Cola has announced executive vice president and chief operating officer Henrique Braun has been named the new CEO, effective on 31 March 2026.

Braun will succeed James Quincey, who will step into the role of executive chairman at the company.

Quincey has served in the role of CEO for the past nine years and oversaw the transformation of the drinks manufacturing business.

During his tenure, he reshaped the overall company’s strategy and oversaw the operations and portfolio of brands.

Quincey said: “I’m stepping down as CEO after a 30-year career with the company, and I have an appreciation of what a privilege it has been to serve this great and enduring business.

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“Henrique is a trusted and highly experienced business partner, and he’s the right leader to steer the company and the Coca-Cola system for future growth and success.”

Braun joined Coca-Cola in 1996 and has worked in multiple executive leadership roles at the business.

He served as senior vice president, international development, from 2023 to 2024 and was promoted to EVP in 2024.

Braun has been working in the role of EVP and COO since 2024 and was elected to take on the role of the next CEO.

He said: “I’m honoured to take on this new role and have tremendous appreciation for everything James has done to lead the company.

“I will focus on continuing the momentum we’ve built with our system. We’ll work to unlock future growth in partnership with our bottlers. I’m excited about the future of our business and see huge opportunities in a fast-changing global market.”