Magnum Ice Cream has announced the listing of its shares on the London Stock Exchange, Euronext Amsterdam and the New York Stock Exchange.

The move follows the ice cream brand’s official demerger from parent company Unilever, which was announced earlier this year.

The CEO had announced plans for a division from the FMCG giant “by way of a demerger” through a listing in Amsterdam, London and New York. Magnum Ice Cream’s primary listing will be based in Amsterdam.

Moving forward, Magnum plans to incorporate the business in the Netherlands and headquarter it in Amsterdam.

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Peter ter Kulve, Magnum’s CEO, said: “Now, as an independent listed company, we will be more agile, more focused, and more ambitious than ever.

“We have a clear strategy to deliver growth, improve productivity, and reinvest in TMICC in line with the medium-term targets we set out at our recent Capital Markets Day.”

He added that the brand has plans to further its innovation and improve the customer service as part of the strategy to “create value for our shareholders and wider stakeholders”.

The company was listed at around £11.2 per share upon its debut on the Euronext Amsterdam market. The total valuation of the ice cream brand was around £6.82m on the day of listing (8 December).