Aldi is calling on consumers to donate items in stores over the Christmas season as part of its annual festive foodbank scheme.

It after research from the discounter’s charity partner Neighbourly revealed there has been rising pressure on non-profit donation organisations.

The data found that four in five charitable organisations have seen demand for service increase over the past six months.

Additionally, demand for foodbanks and food provisions is expected to grow by nearly 30% during the colder months, driven by higher living costs.

Luke Emery, National Sustainability Director at Aldi UK, said: “Christmas is one of the busiest times of year for foodbanks and local charities supporting those in need. In the past, our customers have been incredibly generous and keen to give back to their communities.

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“By sharing the list of most-needed items, we hope to make it even easier for people to donate this festive season.”

The research also showed 66% of local charities claimed essentials, including food, toiletries and hygiene products, were their main priority.

Additionally, 57% claimed that toys and gifts made a significant difference to families during Christmas.

Shoppers will be able to donate these items across Aldi stores in the UK nationwide, which will be donated to local charities.

This move reinforces the retailer’s commitment to supporting charitable initiatives over the festive season.