Tesco-owned wholesaler Booker has launched a new-look website and app designed to give customers a faster, smarter and more personalised ordering experience.

The platforms, live from today, feature a refreshed look with new branding, simplified navigation, high-resolution product photography, and a more intuitive checkout.

Retail and catering customers can access visual shopping lists, tailored homepages, and product pairing recommendations, alongside improved search and smarter ordering tools.

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The wholesale giant has also introduced an insights and inspiration hub offering ideas and resources for businesses, from must-stock lines to trending catering ingredients.

Suppliers, meanwhile, will benefit from greater brand visibility and new advertising opportunities across the site.

Booker group technology Richard Lamb said: “We’re thrilled to unveil the first stage of our brand new digital experience across our website and the Booker app, a fresh, modern experience that showcases the very best of Booker.

“We’ve created an intuitive, seamless experience covering the entire customer journey, from browsing to checkout, with personalised features and an improved shopping journey, we’re making it easier than ever for businesses to grow with us.”