Pret to trial meal deals as part of lunchtime value drive

Pret to trial meal deals as part of lunchtime value drive
Food-To-GoNews

Pret A Manger will trial new meal deal formats across its UK stores in the final quarter of 2025, offering combinations such as a croissant with a drink or a sandwich, drink, and crisps.

The initiative is part of the chain’s wider strategy to increase transactions, expand market share, and appeal to price-conscious lunchtime shoppers.

CEO Pano Christou said: “Our priority will be to drive transactions and sustainable growth by offering great value for money for Pret customers.

“We’re focused on growing Pret’s market share both in the UK and internationally, particularly in city centres and travel hubs, supported by our strengthened Board and management team.”


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The trial follows a strong financial year for Pret. Worldwide system sales across company-owned and franchise stores reached £1.2bn in 2024, up 10% from £1.1bn the previous year. Earnings before adjustments rose 36% to £98m, while like-for-like sales grew 2.8%.

The brand also expanded its global footprint, reaching 717 shops with 11% net shop growth.

Looking forward, Pret intends to use its reinforced management team and new board appointments, including Chairman José Cil, to accelerate growth in the UK and US, with a focus on city centres and travel hubs.

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Pret to trial meal deals as part of lunchtime value drive

Pret to trial meal deals as part of lunchtime value drive

Pret A Manger will trial new meal deal formats across its UK stores in the final quarter of 2025, offering combinations such as a croissant with a drink or a sandwich, drink, and crisps.

The initiative is part of the chain’s wider strategy to increase transactions, expand market share, and appeal to price-conscious lunchtime shoppers.

CEO Pano Christou said: “Our priority will be to drive transactions and sustainable growth by offering great value for money for Pret customers.

“We’re focused on growing Pret’s market share both in the UK and internationally, particularly in city centres and travel hubs, supported by our strengthened Board and management team.”


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


The trial follows a strong financial year for Pret. Worldwide system sales across company-owned and franchise stores reached £1.2bn in 2024, up 10% from £1.1bn the previous year. Earnings before adjustments rose 36% to £98m, while like-for-like sales grew 2.8%.

The brand also expanded its global footprint, reaching 717 shops with 11% net shop growth.

Looking forward, Pret intends to use its reinforced management team and new board appointments, including Chairman José Cil, to accelerate growth in the UK and US, with a focus on city centres and travel hubs.

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