Lipton Teas and Infusions has appointed Marc Busain, a former Heineken executive, as its new CEO, effective from 1 October.

Busain brings years of experience to the role, having joined Heineken’s finance team in 1995. He was promoted to the global Executive Team as President for the Americas in 2015.

“It is a tremendous pleasure to join a company with responsibility for such a collection of storied and much-loved brands,” he said.

Tea, in all its varied forms, is an exciting growth category, and I look forward to working with the talented team at LiptonTeas and Infusions to ensure there’s a tea for everyone.”

Pierre Laubies, the current CEO, will return to the Supervisory Board following the appointment.

Jean-Remy Roussel, the current Supervisory Board Chair, said: “I am very pleased to welcome Marc to Lipton Teas and Infusions on behalf of the Supervisory Board. Marc has tremendous global experience in the consumer packaged goods sector and a track record of consistently delivering growth.

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“With his strong commercial acumen and leadership, I have every confidence that the world’s leading tea business is in good hands. I also look forward to having Pierre rejoin us on the Supervisory Board and thank him for his hands-on management during this period.”

The new appointment comes after Lipton recently reported a strong financial recovery in its FY24 results.