Compleat Food Group has undergone a revamp with a redesigned logo, a brand-new colour palette and new imagery.

The move is part of the firm’s strategy to enhance and unify its visual identity and reinstate its commitment to creating a quality food supplier group.

According to the company, the overall portfolio now generates a £1.3bn turnover. The brands under its portfolio include Wall’s Pastry, Pork Farms, Wrights, unearthed, Vadasz, Squeaky Bean and Palace Culture.

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Nick Field, CEO Compleat Food Group, said: “Since our launch in 2021, our ambition has been to make food that puts smiles on people’s faces – we call it Food to Feel Good. This commitment has led to strong growth, and we’re not stopping there.

“Our refreshed brand identity symbolises this ambition. It represents our continued momentum and reflects our commitment to driving growth with our customers and delivering lasting impact across the food industry.”

The business also acquired Real Yorkshire Pudding Co earlier this year for an undisclosed amount as it was building its food group.

Over the summer it acquired chilled ready-to-eat company Freshpak for an undisclosed amount as part of its expansion plans.