Kellogg’s has expanded its Krave cereal range with a new Caramelised Biscuit and White Chocolate flavour.

The launch is set to take place in early January across major retailers and convenience stores in the UK.

Freya Knight, Kellogg’s marketing manager, said: “Shoppers are going to love the new Krave Caramelised Biscuit and White Chocolate Flavour. As the OG of breakfast, we know that consumers are looking for variety when it comes to their morning meal.

“And for those moments when only an indulgence will do, Krave delivers just that. Packed with irresistible tastes and a satisfying crunch, this is the ultimate cereal experience you never knew you needed.”

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The product contains a White Chocolate and Caramelised Biscuit flavour filling and was created to provide more breakfast options for consumers.

According to the company, Caramelised Biscuit cereals experienced a 52% value sales increase year-over-year, and the new range was made to meet customers’ needs.

The new cereals will be sold in 375g and 410g boxes, priced at £3.50 and £4, respectively.

This new launch is part of the push towards innovation, with the FMCG brand recently unveiling a limited-edition Crunchy Nut Hot Honey Crunchies flavour.