Aldi extends ParalympicsGB sponsorship to 2032

Aldi x ParalympicsGB
DiscountersNewsSupermarkets

Aldi has extended its sponsorship deal with ParalympicsGB through to the 2032 Paralympic games.

The discount grocer will be supporting ParalympicsGB athletes working towards the Milano-Cortina 2026 Winter games, Los Angeles 2028 games, the French Alps 2030 Winter games and the Brisbane 2032 games.

Aldi has been an official sponsor of ParalympicsGB since 2022 and with this latest agreement the partnership will span a full decade.

The collaboration builds on Aldi’s existing partnership with Team GB, which the supermarket has supported since 2015.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Since then Aldi, Team GB and ParalympicsGB have reached more than three million young people as part of the ‘Get Set to Eat Fresh’ initiative; a free, school-based education programme which teaches children about affordable healthy eating.

Aldi UK marketing director Kyrsten Halley said: “We’re proud to extend our partnership with ParalympicsGB through to the Brisbane 2032 Games. This decade-long commitment reflects our shared values of inclusivity, determination and community.

“Together, we aim to inspire the next generation through initiatives like Get Set to Eat Fresh while supporting ParalympicsGB athletes in achieving their goals on the world stage.”

ParalympicsGB commercial director Jenny Seymour added: “This renewed commitment not only supports our incredible para athletes as they pursue their Paralympic dreams but also helps us inspire future generations to embrace the values of sport, wellbeing and healthy living.

“We’re looking forward to building on the impact we’ve made together and to achieving even more in the years ahead.”

DiscountersNewsSupermarkets

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Aldi extends ParalympicsGB sponsorship to 2032

Aldi x ParalympicsGB

Aldi has extended its sponsorship deal with ParalympicsGB through to the 2032 Paralympic games.

The discount grocer will be supporting ParalympicsGB athletes working towards the Milano-Cortina 2026 Winter games, Los Angeles 2028 games, the French Alps 2030 Winter games and the Brisbane 2032 games.

Aldi has been an official sponsor of ParalympicsGB since 2022 and with this latest agreement the partnership will span a full decade.

The collaboration builds on Aldi’s existing partnership with Team GB, which the supermarket has supported since 2015.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Since then Aldi, Team GB and ParalympicsGB have reached more than three million young people as part of the ‘Get Set to Eat Fresh’ initiative; a free, school-based education programme which teaches children about affordable healthy eating.

Aldi UK marketing director Kyrsten Halley said: “We’re proud to extend our partnership with ParalympicsGB through to the Brisbane 2032 Games. This decade-long commitment reflects our shared values of inclusivity, determination and community.

“Together, we aim to inspire the next generation through initiatives like Get Set to Eat Fresh while supporting ParalympicsGB athletes in achieving their goals on the world stage.”

ParalympicsGB commercial director Jenny Seymour added: “This renewed commitment not only supports our incredible para athletes as they pursue their Paralympic dreams but also helps us inspire future generations to embrace the values of sport, wellbeing and healthy living.

“We’re looking forward to building on the impact we’ve made together and to achieving even more in the years ahead.”

DiscountersNewsSupermarkets

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Most Read

DiscountersNewsSupermarkets

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Most Read

Latest Feature

Menu

Please enter the verification code sent to your email: