Asda to unveil biggest Rollback campaign in years to win back shoppers
Asda is to launch its largest Rollback campaign in years, as new chairman Allan Leighton aims to lead the supermarket’s price-cut revival amid fierce market competition.
The supermarket giant is set to unveil a new advertising campaign, offering major price cuts for products both in-store and online, The Grocer reported.
Retail expert Steve Dresser took to X to post photos revealing preparations for the new Rollback campaign, understood to be launching next week.
— Steve Dresser (@dresserman) January 20, 2025
The new initiative comes mere weeks after Asda kick-started the year with its ‘Big Jan Price Drop,’ , which saw reductions in prices of an average 26% across selected products.
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However, the campaign was mocked by Tesco CEO Ken Murphy at its trading call update, for reportedly failing to represent a genuine price war.
The new Rollback campaign forms part of Leighton’s mission to turn around the struggling supermarket and arrest the decline in sales, following its dampened performance over the Christmas period.
Last week, Asda strengthened its leadership team with a raft of new senior appointments as part of its mission to “satisfy the daily and weekly shopping needs of ordinary working people who demand value”.
15 Comments. Leave new
Tesco clubcard value is the same as Asda value without the need of a clubcard. Tesco are thieving gits, they hike up prices for those who don’t have their clubcard, it’s total BS cheeky to laugh at any other retailer.
They have the rewards points which use to be on all shopping, then they changed that, I use to shop at Asda but started now switching to Lidl and Morrisons, the rewards points are now a scam unhappy shopper 😡
Asda at aspley keep foods back then price hike heron just down the road half price plus
Asda Wrexham is a dirty establishment. I won’t shop there. The prices are far too high considering the competition surrounding them.
I completely agree with you. We know food is already expensive for everyday essentials but when you have cats or dogs then the prices are certainly not cheap in fact they are expensive that sometimes we go without to make sure our animals are fed. So please think about this Asda when doing your so called rollback think of the essentials customers buy as well as dog and cat food.
Why was I told my normal slot on Xmas eve day was ok only for it not to be & I couldn’t check as the 24 th wasn’t being displayed!! Why was my order cancelled after being told my new card payment had gone through ok but my order was cancelled by you on that Morning!’
Why does prices fluctuate as much as they do between asda and morrisons every week why is there a price difference
This is a trade newsfeed.
Orange juice gone from 119 to 145 over night disgusting
Asdas price on shelves sometimes does correspond with the barcode when scanned because some clown forgets to update the price last week I purchased 6 packs of diced steak clearly marked at £4 from £4.80 yet whe I scanned I was charged £4.80 per pack no wonder custom is down
Why is the deals on things you won’t normally buy instead of essentials everyday items especially cat food which is expensive. Special diet features food gluten free always expensive.
Orange juice gone from 119 to 145 over night disgusting
Pointless dropping prices if you have no staff to put the items on the shelf. Hire more staff.
I’m afraid I’m not convinced 😕
They want to bring back the instore bakery again.