M&S has unveiled a campaign for the launch of two new health and wellness ranges, Brain Food and Yay! Mushrooms.

The campaigns are set to be showcased from 2 January across TV, video on demand, press, digital audio, PR and social, as well as in-store.

The 30 second TV advert will focus on the ‘Brain Ball’, a new hero line from the Brain Food range, and feature voiceovers from actors and comedians Mark Heap and Dawn French, who previously starred in the retailer’s Christmas adverts.

The ads will be supported by digital out of home that will focus on the YAY! Mushrooms AM & PM Cold Pressed Shots, encouraging commuters to start their day with the AM shot before relaxing in the evening with the PM shot.

The new ranges will be available in M&S Foodhall’s and via Ocado, with Brain Food to consist of 13 lines developed in partnership with the British Nutrition Foundation, and centred around six main nutrients, including omega 3, iron, iodine, folate, zinc, and vitamin B12.

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The YAY! Mushrooms range also features a nutrient-heavy line, and has been created in partnership with Royal Botanic Gardens, Kew with the five new drinks featuring two key fungi: lion’s Mane and reishi.

M&S Food marketing and loyalty director Sharry Cramond said: “Insight, quality and innovation is at the heart of everything we do and these two new first to market own label ranges, M&S Brain Food and YAY! Mushrooms, are the perfect examples of when these three marry together.

“We’re seen as the leading retailer offering healthy choices and 80% of our customers say they are concerned about their cognitive/brain health, so it really made sense for us to introduce Brain Food to our Foodhalls.

“YAY! Mushrooms taps into our adventurous customers who love to try new things and also aims to open us up to new customers who may be familiar with lion’s mane but have not tried them in a delicious drink.”

She added: “The campaign brings to life the unique ‘only at M&S’ innovation, which is central to our marketing strategy as we have a complete ban on the generic.”

The launch follows M&S’ successful world-first collaboration with nutrition-science company Zoe last year, in its offering of a new Gut Shot which supports the growing demand for a healthier lifestyle.