Lidl delivers bumper Christmas with record-breaking £1bn turnover
Lidl is celebrating its “most successful Christmas yet” as sales increased by almost 7% over the Christmas period.
The supermarket experienced a bumper Christmas, welcoming more than 2 million customers through its door, and hitting a new record of over £1bn in sales for the first time over the four weeks leading up to Christmas Eve.
The discounter increased its British supply base by 20% this holiday season, which saw it sell over 16 million British pigs in blankets, while its British turkeys sold once every second.
Among other figures, Lidl has revealed the sheer numbers of sales among its popular Christmas traditional products, such as Lidl stuffing balls, which it sold 8 million units, or gravy which sold 2 million litres.
In the run up to Christmas, Lidl joined fellow grocers in slashing prices among its vegetable range, allowing shoppers to buy selected festive vegetables for 8p each.
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Lidl CEO Ryan McDonnell said: “For three decades, Lidl has been providing households with access to unbeatable quality and value at Christmas. This year, we were thrilled to welcome more customers than ever before.
“That’s a strong reflection of the trust our customers place in us and the dedication of our colleagues and suppliers, who work so hard to deliver an outstanding Christmas for the communities we serve.
“In 2024, we continued to raise the bar with product innovation, especially within our Deluxe range, as well as supporting all the community initiatives that are deeply important to us. It’s all been about bringing people together and sharing the joy of Christmas.
“Looking ahead, we’re excited to build on our momentum, growing our presence across the country and continuing to deliver the highest quality at the best prices on the market.”
The news follows Lidl’s announcement in November that it had it experienced the highest growth in customer visits of any supermarket, as sales hit a record high, rising by 16.9% to almost £11bn.
