Cadbury ‘disappointed’ as it loses Royal Warrant after 170 years

Mondelez brand Cadbury
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Cadbury has lost its Royal Warrant of Appointment after 170 years, labelling the decision as “disappointing”.

Last week, his Majesty King Charles III granted almost 400 companies with the Royal Warrant, which is a mark of recognition to brand’s who have regularly supplied the Royal Household for at least five years.

Despite having first been granted the Royal Warrant in 1854, this has been withdrawn under His Majesty, as reported in a list published by Buckingham Palace’s Royal Warrant Holders Association.

It comes as campaign group B4Ukraine called on the King to remove warrants from companies “still operating in Russia”, following the countries invasion of Ukraine, with Cadbury owner Mondelez named, Sky News reported.


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A Mondelez International spokesperson told the title: “Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision.”

Last week, John Lewis, was among the companies that were granted the recognition, as executive director Peter Ruis said: “For 160 years, we’ve been focused on offering excellent customer service and the highest quality products, and the Royal Warrant is testament to the hard work of partners across John Lewis and our suppliers.”

Meanwhile, drinks giant Bacardi-Martini, breakfast cereal brand’s Kellogg’s and Weetabix, Tiptree jam maker Wilkin & Sons, and Ryvita supplier John Ross were awarded Royal Warrants.

These firms were among 386 companies which had also previously held the recognition under Queen Elizabeth II.

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Cadbury ‘disappointed’ as it loses Royal Warrant after 170 years

Mondelez brand Cadbury
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Cadbury has lost its Royal Warrant of Appointment after 170 years, labelling the decision as “disappointing”.

Last week, his Majesty King Charles III granted almost 400 companies with the Royal Warrant, which is a mark of recognition to brand’s who have regularly supplied the Royal Household for at least five years.

Despite having first been granted the Royal Warrant in 1854, this has been withdrawn under His Majesty, as reported in a list published by Buckingham Palace’s Royal Warrant Holders Association.

It comes as campaign group B4Ukraine called on the King to remove warrants from companies “still operating in Russia”, following the countries invasion of Ukraine, with Cadbury owner Mondelez named, Sky News reported.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


A Mondelez International spokesperson told the title: “Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision.”

Last week, John Lewis, was among the companies that were granted the recognition, as executive director Peter Ruis said: “For 160 years, we’ve been focused on offering excellent customer service and the highest quality products, and the Royal Warrant is testament to the hard work of partners across John Lewis and our suppliers.”

Meanwhile, drinks giant Bacardi-Martini, breakfast cereal brand’s Kellogg’s and Weetabix, Tiptree jam maker Wilkin & Sons, and Ryvita supplier John Ross were awarded Royal Warrants.

These firms were among 386 companies which had also previously held the recognition under Queen Elizabeth II.

FMCGNews

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