Organic brand Borough Broth makes debut in Sainsbury’s stores nationwide
Organic bone broth brand Borough Broth will make its debut in 311 Sainsbury’s stores nationwide.
From 1 January 2025, the supermarket giant will stock the brand’s Chicken Bone Broth and Organic Beef Bone Broth.
Founded in 2015, Borough Broth, which manufactures all its products in its West London kitchen, has steadily grown its presence in the UK market, gaining recognition for its commitment to British organic ingredients and traditional cooking methods.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Also a certified B Corporation, the brand’s founder Ros Heathcote is a Champion for the Ocado Roots programme, mentoring other small brands in the organic food sector.
Heathcote said: “Partnering with Sainsbury’s is a fantastic step for us as we continue our journey to make premium, organic bone broth widely accessible.
“Our customers value the quality and transparency of our products, and we’re thrilled to bring our broths to Sainsbury’s shelves, giving more people the chance to experience the benefits of bone broth in their everyday cooking.”
