Morrisons is offering customers five More Card points on every product they buy in store, online and via Amazon as it revamps its loyalty scheme.

The supermarket will also continue to offer More points on selected items, including up to 50 points when they purchase any products from the chain’s The Best line throughout December.

Shoppers previously were only able to collect More points on selected products and could redeem £5 off vouchers when they reached 5000 points.

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Morrisons group marketing director Alex Rogerson said: “We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy.

“We remain committed to driving value for our customers however they shop with us, making it easier than ever to bag a Morrisons Fiver and save big while you shop.”

It is the latest move by the supermarket as part of its efforts to strengthen its loyalty offering. The grocer extended its partnership with Amazon in September to make its scheme available for consumers shopping its products via the online giant.