Iceland partners with Alliance to open Channel Islands stores
Iceland has unveiled a new franchise partnership with independent retailer Alliance that will see new stores open across Jersey and Guernsey over the next year.
As a franchisee, Alliance, which operates five stores in the Channel Islands, will offer the frozen food retailer’s product ranges, including its large selection of exclusive brands, including TGI Fridays, Greggs and My Protein, as well as seasonal merchandise and extended value range in selected stores.
The partnership will kick start with the opening of the first Food Warehouse outside of the UK in Braye Road, Guernsey in January 2025, however the current Alliance store which is being rebadged will begin to stock selected items from the grocer’s Christmas range from today (11 November).
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The frozen food retailer currently operates 10 franchise stores in the Channel Islands in partnership with Sandpiper CI, however, following the recent acquisition of Sandpiper CI’s franchise operations by Morrisons, the Iceland and Sandpiper CI partnership has ended.
The supermarket’s new franchise partnership with Alliance looks to ensure customers are able to continue to shop its products at the new Food Warehouse and the Iceland stores scheduled to open throughout 2025.
Iceland Foods international and partnerships director Justin Addison said: “Partnering with Alliance is a significant step forward for us in the Channel Islands. We’re delighted to work with Alliance to continue providing our customers in the Channel Islands with Iceland’s range of innovative, value-driven products.”
Alliance managing director Andrew Bagot added: “We’re thrilled to announce our new partnership with Iceland and bring their much-loved products to communities across Jersey and Guernsey. Together, we’re making it easier than ever for households in the Channel Islands to enjoy Iceland’s fantastic range, from everyday essentials to seasonal favourites.”
