Morrisons is committing £1.4bn to British farming in 2025 as it brings forward support planned for December by offering a 5% discount for farmers to use in stores and online.

The gesture extends to all of the supermarket’s livestock suppliers who provide lamb, beef and pork, its egg farmers and fruit and veg growers who supply directly, and dairy farmers with a Morrisons contract.

The 5% discount for farmers expands the grocer’s package of business support for UK farming, which already includes long-term contracts and cash flow programmes.

Morrisons chief executive Rami Baitiéh said: “Now and always we stand shoulder to shoulder with British farmers; some of the unsung heroes of our society, growing and providing home-grown food, which we all benefit from every day.

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“As British farming’s single biggest direct customer and in light of the recent Budget, our £1.4bn investment in UK farming demonstrates our core commitment to long term relationships through contracts, cashflow schemes and practical industry support.”

Morrisons ‘For Farmers’ range, which includes milk, eggs, cheese and cream, also enables customers to give back directly to food producers and has raised over £25m to date.

As more customers choose to show their support for British farmers, additional products are set to be considered for the range in the coming months.

It comes as last month, Morrisons introduced a white egg pack to its Chuckle Eggs range, which is part of a wider ‘For Farmers’ initiative where 6p is given back to farmers for every half dozen box of eggs.