The Entertainer opens more than 850 Tesco concessions
The toyshop has launched in 861 large Tesco stores in the UK and Republic of Ireland in the past eight months, with an average of 100 new concessions opening each month.
The Entertainer has opened a new distribution centre which has played a pivotal role in stocking the in-store concessions and meeting the soaring demand created by the rollout.
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The Entertainer chief executive Andrew Murphy OBE said: “This rollout has significantly increased our retail footprint in the UK and Ireland – putting over 90% of the UK’s shoppers within easy reach of our unmatched toy offer. The speed and impact of this growth is a testament to our team’s agility, attention to detail and a deep understanding of customer needs.
“Our partnership with Tesco is the biggest and most important step we’ve taken in expanding our unique ‘Toy Box’ retail solution for multi-category retailers, but we look forward to on-boarding further retail partners, at home and abroad, in the coming months.”
Tesco managing director of home and clothing Jan Marchant added: “We’re delighted The Entertainer rollout to Tesco stores across the UK is now complete, meaning even more customers can access their great range of toys. It’s now even easier for customers to pick up a gift for their little ones in store, alongside their usual grocery shop.”
