Itsu brings premium sushi to Tesco’s meal deal offering
Asian-inspired food chain Itsu’s sushi has been introduced into Tesco’s premium meal deal.
From 21 October, shoppers will be able to enjoy Itsu’s dragon roll sushi range as part of Tesco’s £5 meal deal offer. The range, priced at £4.75, includes four varieties – Teriyaki Salmon, Vegetable Crunch, Katsu Chicken and California, according to The Grocer.
It comes as Tesco revealed last year that sushi had overtaken smoked salmon sandwiches as the UK’s fastest-growing lunchtime main.
Each sushi pack comes with its own mayo sachet, sweet soy sauce, and a pot of crunchy tempura pieces. The innovative packaging features a border to prevent sauce spillage, ensuring a mess-free eating experience.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
In addition to the chilled sushi range, Itsu has expanded its frozen items with five new products. These include two varieties of frozen dumplings – Chicken Soup and Vegetable Steamed – priced at £3 for six 28g pieces. The dumplings can be microwaved in their packaging in just over two minutes.
Three veggie snacks have also joined the frozen range, each priced at £3.25: Vegetable Tempura Fries (350g), Glazed Miso Aubergine (330g), and Pumpkin Crispy Fritters (6x40g). These new additions are designed to be served as either a main dish or a side, complementing Itsu’s existing frozen gyoza range.
The frozen dumplings are already available in Waitrose, Morrisons and Asda, and will roll out in Tesco from 4 November.




