One Stop revamps biscuits, cereals and beverages ranges
One Stop has revamped its grocery range, having brought in new lines across its biscuits, cereals and beverages categories.
New lines rolling into the convenience retailer include Oatly Oat Drink, Go Ahead Fruit Slices Apple, Quaker Apple & Blueberry Porridge Pot, and Belvita Soft Baked Choc Chips.
One Stop head of products Henry Maulik said the revamp brought “healthier breakfast and snacking products” to the convenience store.
“As customers become more health conscious, it’s important that we’re able to fulfil their needs,” he said.
In a bid to tap into new, trend-setting lines for younger consumers, One Stop is launching Bubbleology Passion Fruit Bubble Tea and Fuel10k Chocolate Breakfast Drink.
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Meanwhile, the grocer’s cereal fixture will get an upgrade, with the roll out of Kellogg’s Fruit n Fibre, Nestle Cheerios Honey, Kellogg’s Coco Pops Chocos, and Weetabix Chocolate 24’s.
Maulik added: “To support the customer mission, we reviewed how we merchandised our cereals. Customers can find what they’re looking for with much more ease, and more on-the-go breakfast items.”
Across hot drinks, new lines include Nescafe Original three in one sachets, Nescafe Quality Street Green Triangle Mocha sachets and Cadbury Instant Hot Chocolate.
It marks the latest in a series of revamps across the convenience retailer’s ranges.
In April, it expanded its fresh food offer with an additional 39 products including pre-prepped vegetables, high protein snacks and ready meals. This was followed by the launch of 16 new bakery lines in May and an new and improved alcohol selection in June, with a total of 38 new lines across its beer, cider, cocktail, ready to drink, and no and low categories.
Just last month, the grocer upgraded its confectionery range with 43 new lines.
