Dash Water to post first profit as Victoria Beckham recruits ‘Posh’ branded cans
Dash Water is set to post its first ever profit as the drink brands annual sales are targeted to hit £35m in 2024.
The fast-growing drinks brand, which uses wonky fruit to infuse its flavoured sparkling water, is set to post pre-tax profits of £74,900 for 2024, This is Money reported.
It comes as British fashion designer and former Spice Girl Victoria Beckham is understood to have recruited Dash Water to make branded ‘Posh’ cans for her Paris Fashion Week show later this week.
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Last month, Dash took a stand against Coca-Cola in its latest marketing stunt, designed to shine a light on the use of artificial sweeteners in soft drinks.
The campaign features a Dash advert plastered over a billboard that appears to have displayed a Coca-Cola ad originally.
In a recent interview with Grocery Gazette, co-founder Jack Scott said that he one day hopes that Dash could rise to a size where it would be available globally, alongside the established soft drink giants like Coca Cola or Pepsi.
He explained: “I’m not naïve in the fact that Coca Cola is an amazing brand that means a lot to so many people. But I think it’s about giving people choice.
“We’ve created a simple, versatile brand that can thrive in different environments and various markets. There’s no reason why we can’t grow into a very large soft drinks brand.”
