Müller Yogurt & Desserts has partnered with Myprotein to launch a new range of high-protein yoghurts and desserts.
The new HFSS-compliant range includes high-protein yogurts in vanilla and natural flavours, low-fat puddings in chocolate and vanilla flavours, and low-fat mousse in chocolate and salted caramel flavours.
Set to rollout from 11 September, the dairy manufacturer‘s line will be supported by in-store and digital activation campaigns.
Müller Yogurt & Desserts CEO Richard William said: “The question we’ve been asking ourselves is how do we continue to optimise our health and nutrition range, while bringing something to the dairy aisle that is unique, appeals to expanding shopper needs, and drives further protein category growth.
“What we found is that existing and new protein yogurt shoppers have some concerns around taste, credibility in terms of sports nutrition, and many can be intimidated by brand positioning which focuses on elite sports.
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“So, by expanding our range and bringing together Myprotein, who are the experts in sports nutrition with Müller’s reputation for outstanding taste, we are confident that we have found the perfect pairing for shoppers.”
THG Nutrition CEO Neil Mistry added: “This collaboration marks another important step in our commitment to making high-quality nutrition accessible to everyone, through our ready-to-drink and ready-to-eat offering, as well as our growing presence on shop shelves.
“Protein products are no longer reserved for elite athletes as a growing number of everyday active consumers embrace their benefits looking to make healthier choices. By broadening the appeal of protein products, we’re taking a significant step towards our goal of bringing accessible wellness and nutrition to the masses on a global scale.”
It marks another milestone for THG-owned Myprotein, which in 2023, reported global sales of £600m. Earlier this year, it also partnered with Bakeaway to release a range of high-protein pancakes.
