Sales from Sidemen cereal brand Best has surpassed 1m boxes, only months after it launched in March.
Cereal brand Best was featured on Love Island
The products are developed in collaboration with cereal manufacturer Mornflake and British YouTube collective, the Sidemen, it is now available at top UK retailers including Tesco, Morrisons, Iceland, and Food Warehouse, as well as on TikTok Shop.
Consisting of three HFSS-compliant flavours – Choco Crunch, Caramel Gold and Ice Cream Crunch – in the first three months, Best reported selling 500,000 boxes.
The product launch was supported by an advertising campaign that called upon darts sensation Luke ‘The Nuke’ Littler, while recently the products were also featured on the popular ITV2 reality show Love Island.
The Sidemen manager Jordan Schwarzenberger said: “Our journey with Best Cereal has been incredible, and hitting the 1 million boxes sold mark is a testament to the quality of the product and its fantastic value.
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“It’s especially rewarding to see so many retail partners understanding our proposition and trusting us and to see so many shoppers coming back again and again, showing their trust and love for our brand.
“This initial success means we have the confidence and the ability to do more, including expanding into new international markets, bringing the Best Cereal experience to even more people around the world.”
Speaking to Grocery Gazette earlier this year, Schwarzenberger said he had ambitious expansion plans for Best.
“We want to make this a global brand and enter new verticals. For example, we’re looking at potential bars and other categories within the breakfast space.”
