Ocado Retail has launched its sixth round of price cuts since June 2023 as the online supermarket looks to offer savings on everyday essentials.
From today (28 August), Ocado will be rolling out “significant” price drops on products across big-name branded goods, smaller challenger brands and the M&S food and drink range.
A total of 450 products will be included in the ‘Big Price Drop’, with an average price fall of 17%.
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Items featured in the campaign include Birds Eye Garden Peas, Cadbury Fingers Milk Chocolate Biscuits, Hellmann’s Mayonnaise, John West No Drain Fridge Pot Tuna Steak, Kellogg’s Fruit ‘n Fibre Original Breakfast Cereal, M&S Mango and Lime Chicken Fillets, M&S Whipped Soft Creamy Cheese, and Pip & Nut Smooth Peanut Butter.
Some of the biggest savings can be seen on Deliciously Ella Apple Raisin and Cinnamon Oat Bar multipacks, down 29% to £2, Nescafe Gold Sooth Instant Coffee, down 31% to £6.25, and Colgate Sensitive Instant Relief Multi Protection Toothpaste, down 50% to £3.
The Big Price Drop sits alongside the Ocado Price Promise, introduced in March 2023, which matches customers’ shop to Tesco.com on more than 10,000 products, including Clubcard Prices.
It comes as Morrisons has made its “single biggest investment in loyalty and pricing” today as it lowers the prices of over 2,000 products for More Card members throughout September.
