Morrisons is lowering the prices of over 2,000 products for More Card members throughout September.

The price cuts will roll out across branded fridge, freezer and cupboard filler items, including Heinz Tomato Ketchup at £2, down from £3.40, Huggies Pure Extra Care Wipes at £7, down from £11, and Sure deodorant at £2.40, down from £3.50.

The loyalty scheme offers will be signposted at shelf edge and online, with the latest deals also communicated through the supermarket’s More app and email for More Card holders.

Morrisons has also added over 70 products to its Aldi and Lidl Price Match, including broccoli, mince, cheese, potatoes and rice.

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Customers will now also be signposted to hundreds of Low Everyday Price items across branded and own-brand popular weekly shop products, with cupboard staples, bakery and snacks, toiletries, cleaning products, and baby care all to be included.

Morrisons group marketing director Alex Rogerson said: “Today’s move represents our single biggest investment in loyalty and pricing for many years. Driving strong value for customers remains our number one priority and today we are getting the big bazooka out and slashing the prices on over 2,000 products for More Card customers.

“Together with our Aldi and Lidl Price Match and our vast range of Low Everyday Prices – we have thousands of products that not only offer outstanding value on brands and essential items our customers love – but also have the quality they’ve come to expect from us.”