Robinsons’ adult drinks have undergone a brand refresh as part of a wider full masterbrand relaunch.

Robinsons Cordials and Creations have been redesigned to better differentiate the two lines from Robinson’s wider portfolio, which has traditionally been marketed towards a younger demographic.

Among other changes, the two Britvic-owned line extensions have new pack designs, which also distinguishes the two products from each other.

Creations has been aimed towards a “more exciting drinks experience”, while Cordials “promise to upscale an experience” when enjoyed with water, or cocktails.

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Developed in partnership with creative agency Bloom, the old static fruit has been transformed to graphics with an element of movement, while the typography has also been changed to inject more energy into the brand.

Bloom associate creative director Astrid Kogler said: “Our mission was to modernise both lines, captivating a new generation of families and adults.

“Cordials and Creations unleash the endless possibilities of squash. We balanced giving the designs their own unique identity while seamlessly blending into the masterbrand. Now Robinsons has the joy and excitement it deserves, with appeal for any age, on any occasion.”

The brand refresh comes after Danish brewer Carlsberg’s successful acquisition of Britvic last week, in a deal worth £3.3bn.

Earlier this week, Britvic also renewed its licensing partnership for branded ice creams and lollies in a bid to bring “more excitement” to its portfolio.