Co-op partners with EG On The Move for ‘significant’ franchise expansion

Co-op has signed a new franchise agreement with EG On The Move as the convenience retailer signals its “significant franchise growth ambitions”.

Seven new Co-op franchise stores will open this summer under the new agreement in Doncaster, Billinghurst, Glasgow, Portlethen, Macmerry, Ipswich and Finmere with the petrol forecourt business, EG On The Move.

The retailer’s first store as part of the new agreement is set to launch in Ogden Road, Doncaster, this week as it looks to scale its franchise business to reach over 500 shops by 2030.

Co-op said core areas of growth are focused on where it can best utilise its convenience expertise with quality franchise partners, including petrol forecourts, universities and healthcare, and independent convenience retailers.

The move aligns with growth ambitions across its core businesses, with the convenience retailer looking to broaden its reach and scale, growing to eight million member-owners by 2030.

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Co-op managing director B2B and growth Jerome Saint-Marc said: “We are hugely excited to be working with EG On The Move on these new franchise sites and to be able to bring our Co-op franchise offer to more locations.

“This is part of our broader expansion in the petrol forecourt market. It follows our strategy to pivot our growth in this market through franchise, growing our presence and enabling us to best utilise our expertise and offer in convenience.

“As part of the Co-op’s overall growth plans, growing our franchise stores is a key priority for us and we have ambitious and exciting plans to significantly increase our franchise footprint and become the partner of choice across a range of sectors.

“We’ve got an excellent market proposition. And whilst it’s highly competitive, we believe there’s huge potential to unlock growth with our trusted brand, and unique offer and expertise.”

EG On The Move CEO Zuber Issa said: “EG On The Move is an acknowledged petrol forecourt and convenience retail destination operator, and we are delighted to have the opportunity to collaborate with Co-op to roll out their new convenience store formats. Following on from this seven store trial, we look forward to working with Co-op to consider other locations across the network.

“Co-op is a well-established convenience operator, respected in the market and a recognised consumer brand, and this partnership not only promises to enhance our convenience store offer but it will also ensure our customers have access to exceptional fuel retail services including EV charging, a wide choice of essential and premium grocery and merchandise along with an enjoyable foodservice experience.”

Co-op director of partnership development Martin Rogers said: We are delighted to be working with EG On The Move, our second forecourt partner, helping us achieve our ambitious plans in this exciting sector. We look forward to further growing our franchise business, working with partners of pedigree to bring Co-op products and membership to more communities, creating more value for our member-owners.”



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