EG Group has revealed that it is setting up a new company called EG On The Move to run the forecourts that it has not sold to Asda.
According to The Grocer, the fuel group is currently trialling the forecourt branding at a petrol station in Bury.
Depending on the success of the trial, EG Group will convert the remaining 31 forecourts that it has retained from the £2bn sell-off to Asda.
However, nine of these forecourts hold an Asda On The Move convenience store, but hese will be converted to Spar when Asda stops supplying them in March.
The move comes as the supermarket chain completed the acquisition of EG Group’s UK business this week for £2.07bn.
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Asda confirmed plans to acquire EG Group’s UK and Ireland operations back in May.
EG Group continues to work with Spar as its supplier and symbol group operator for the majority of its retained stores.
It will see Asda Express rolled out across 356 of EG Group’s petrol stations, while 462 Greggs, Burger King and Subway outlets are transferred to the supermarket giant as franchise agreements.
1 Comment. Leave new
Sounds good.