Sainsbury’s introduces Nectar points for customers using EV charging

Sainsbury’s is to offer Nectar points to customers using its ultra-rapid electric vehicle charging service Smart Charge, making it the first EV charging service to offer a national loyalty scheme.

All Smart Charge customers with active Nectar accounts will be able to charge their electric vehicle and collect Nectar points from the end of this month, with every pound spent providing one point.

Sainsbury’s director of property, procurement and EV ventures Patrick Dunne said: “Today marks a huge milestone for our Smart Charge business as we become the first EV charging provider to offer customers loyalty benefits from a UK leading loyalty programme, Nectar.


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“Rolling out across June, customers using any of our 400 Smart Charge bays across the country will now be able to benefit from collecting Nectar points to spend on their favourite brands.”

Sainsbury’s first launched the EV charging business in January, with plans to expand to over 750 bays at more than 100 stores by the end of 2024 – a move that would put the grocer in the top five providers of ultra-rapid charging in the UK.

The brand is also the first and only EV charging business to be fully owned and managed end-to-end by a UK supermarket.

Dunne added: “With bays in more locations than ever before, and Sainsbury’s stores conveniently placed far and wide, it has never been easier for EV drivers across the UK to access ultra-rapid facilities, and now they can reap the benefit of Nectar points too.

“Not to forget the added advantage of popping into a Sainsbury’s store to pick up some groceries while waiting for their vehicle charge to complete.”

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