Deliveroo has launched a new multi-channel partnership with recipe subscription service Mob Kitchen to provide easy and exclusive recipes with ingredients that can be bought from the rapid delivery firm in as little as 20 minutes.

The collaboration is launching with a bespoke recipe finder tool on the Mob website which will house the recipes created by Mob for Deliveroo and look to suit four key moods: easy, healthy, comforting and impressive.

From each recipe page, all the ingredients can be bought from a local supermarket listed on Deliveroo under the grocery section.

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Deliveroo UK and Ireland marketing director, restaurants and grocery Rhianna Smith said: “Mob Kitchen are on a mission to instil a passion for delicious recipes in everyone, and this is a passion we share at Deliveroo so we are delighted to launch our Mob Kitchen partnership.

“Through a wide range of recipes from ‘easy’ to ‘impressive’, we’re aiming to inspire customers with the breadth of ingredients available on Deliveroo, encouraging consideration of our groceries on demand offer for more occasions.

“Mob has really brought that vision to life across its website, mood tool recipe generator, and in the coming weeks some fantastic work from content creators.”

From now until the end of August, consumers will see recipe content going live across Mob’s social media channels including Instagram, Facebook and TikTok, which will feature familiar influencers and celebrities.