Heinz teams up with Richmond for new sausage range
Heinz has teamed up with Richmond Sausages for the launch of new beans and spaghetti sausage canned products.
The two new additions to the Heinz’s portfolio, Heinz Beanz and Spaghetti with sausages, will be permanent additions to the FMCG giant‘s range and will replace the existing Beanz and Spaghetti with Sausages range.
The range, which rolled out exclusively in Asda this week, follows Heinz’s mission to elevate its sausage portfolio and to bolster its taste credentials across popular products like Beanz and Spaghetti.
Heinz director of meals and Infants UK Alessandra de Drueille said: “Heinz Beanz and Spaghetti with Sausages have long been a speedy teatime staple for many families across the country. ”
“Whilst they have always been well loved, we’re big believers in always striving to create the best possible food products, and that means improving our recipes from time to time.
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“And that’s why we decided to partner with Richmond Sausages to permanently upgrade Heinz Beanz and Heinz Spaghetti with Sausages. With over 100 years of expertise, as well as also being a mealtime favourite for Brits across the UK, Richmond were a natural choice.”
Pilgrim’s Food Masters UK marketing and innovations director Chris Doe said: “We are thrilled to be partnering with Heinz to launch Heinz Beanz with Richmond Sausages. Richmond is a brand that prides itself on its continuous growth and innovation, never standing still.
“We strive to deliver crowd-pleasing, great-tasting products that consumers and retailers can trust to elevate their mealtimes, with exciting evolutions that consistently deliver on taste. As a fellow heritage brand, well-loved and trusted by households up and down the country, Heinz is the perfect fit for us.”
It is not the first time Heinz has partnered with another brands to introduce a new product. Earlier this year, it teamed up with cheese brand Cathedral City to launch a new take on its classic baked beans with ‘Cheesy Beanz’.
Heinz Beanz and Spaghetti with Richmond sausages will be available exclusively in Asda and heinztohome.co.uk from 23 May for an RRP of £2 (415g/400g), before rolling out in other retailers over the summer.



