Deliveroo orders return to growth as it commits to ‘offering fair prices’

Deliveroo orders have returned to growth with a 2% increase in its first quarter, as the rapid delivery firm continues to expand its grocery offering.

In the first quarter of 2024, gross transaction value (GTV) was up 6% year on year in the UK and Ireland to £1.07bn while sales grew 2% to £306m, despite it being an “uncertain consumer environment”.

In recent months, Deliveroo has continued to expand its grocery offer with the UK’s largest supermarkets.

In September, the delivery service partnered with instant commerce company Gopuff to expand its grocery delivery across the UK and opened two new dark stores for its Hop rapid service in collaboration with Morrisons and Waitrose.

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Towards the end of last year, the likes of Sainsbury’s, Waitrose, Co-op and Morrisons also extended their product ranges on Deliveroo as part of the delivery platform’s push into non-food categories.

Deliveroo founder and CEO Will Shu said: “I am pleased with the start we have made to this year, building on the strong progress in 2023. The team has been relentlessly focused on delivering service and value for money, helping drive a return to order growth and continued growth in GTV.”

Deliveroo said it expected its adjusted EBITDA for the year to be in the range of £110m to £130m and that it maintained its profit guidance.

Shu added that in the UK and Ireland, “while the consumer environment remains stable but uncertain, our commitment to offering fair prices and a flawless consumer experience is building strong foundations for the future and will continue to differentiate our business.

“I’m excited about building the best consumer experience possible and am confident in our ability to drive profitable growth and sustainable cash generation.”



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