Sustainable coffee brand Grind is rolling out its products into Tesco stores as it looks to extend its reach further across the UK.
Grind will be bringing its range to the grocer in three product categories, including coffee beans and ground coffee, home-compostable coffee pods, and ready-to-drink iced coffee cans.
The brand said the expansion into the UK’s biggest supermarket marks “a major milestone” and adds to its presence in retailers including Waitrose, Co-op, Ocado, Selfridges and Anthropologie.
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Grind founder and CEO David Abrahamovitch said: “This partnership with Tesco marks a really exciting step in Grind’s journey.
“To have the support of such a massive retailer in the UK is huge for us and we can’t wait to see our range in store, and get our speciality coffee into more hands and more homes.”
The partnership between Tesco and Grind is part of the grocer’s Accelerator Programme, which helps innovative brands in the UK reach a wider audience.
Tesco first launched the scheme in February and welcomed 27 up-and-coming brands including Grind, Nala’s Baby, Love Raw and The Gym Kitchen to its Welwyn Garden City campus.
The retailer has also set up a new dedicated innovation buying team to directly support the brands, which will be able to access a comprehensive year-long programme of mentoring, learning and development with a focus on growth.
