Gopuff launches B2B platform for brand’s website deliveries

Gopuff has unveiled a new B2B platform which enables businesses to use its speedy delivery network to deliver items ordered on their own websites.

The new platform, dubbed Powered by Gopuff, will see shoppers purchases from a brand’s website, get sent to the closest Gopuff micro-fulfilment centre, where they will be processed to deliver to customers “in as fast as 15 minutes”, reported The Grocer.

The new B2B venture, which is currently only available in the US but is being considered for a UK launch, has been tested over the last 6 months with 20 FMCGs including Ben & Jerry’s, Unilever, Mondelez and Nestlé.

The company said the platform will utilise its dark store and courier network and aims to drive “profitable order volume and diversify revenue streams”.

Gopuff senior vice president of business Daniel Folkman said: “We’ve spent the last 10 years building and scaling our own hyper-local logistics network and operations to consistently meet customer demands for fast, affordable, and reliable delivery.”

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“As a result of this work, we’ve established ourselves as the face of instant commerce. Now, with the launch of Powered by Gopuff, we’re also becoming the fabric of instant commerce by extending our proprietary fulfilment and logistics capabilities beyond the Gopuff app for the first time.”

Ben & Jerry’s global head of digital marketing Jay Tandan added: “Nobody wants the responsibility of getting a pint of Ben & Jerry’s from a nearby store to their couch. Not even us. That last mile delivery is complicated.”

“Storefronts Powered by Gopuff solves that struggle for us and for Ben & Jerry’s fans across the country. Their micro-fulfilment centres provide a quick and easy way to get Ben & Jerry’s euphoria right to your door in a flash.”

GoPuff is not the only delivery firm who has expanded its services to cater to a different audience.

In 2022 Deliveroo opened its first Deliveroo Hop site before partnering with Morrisons, Waitrose and Asda the next year.

The news comes as delivery service rival Getir faces escalating “make or break” crisis talks as sources close to the company say shareholders are urging the firm to dispose of some of its assets.



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